Owning and operating a business can be a bit like a circus act sometimes. There are so many tasks that need managing, so much paperwork that needs approval, so many expenses that have to be considered, so many campaigns to plan — there just aren’t enough hours in a day to juggle all the items on your to-do list.
If it feels like you need two heads to think about everything that needs to be done, and eight hands to do it, you’re probably right. Some of the important projects that you want to pursue are jobs in and of themselves, and would take hundreds of hours that you don’t have to complete.
One of the most important projects of this kind is a social media marketing campaign. Ads are the traditional way to get your name out into the market, but these days, an ad campaign, while perhaps compulsory, is just one of many strategies business employ to attract new customers and users.
As effective as ads can be, however, they are outdated, and will be largely ineffectual without a social media marketing component to augment them. The fact is that it is essential in today’s online business world to have a presence on the web, and one that properly balances aggressive marketing tactics with personable relations.
Luckily, there are services out there that you can hire to launch a social media marketing campaign on your company’s behalf, so that you don’t have to spend every waking moment (and most of your sleeping ones) worrying about how you can strengthen your brand in the minds of your constituency.
A social media marketing service will manage your initiative from the start, and will maintain your image across several sites. They will start to get you backlinks, will expose your product to new customers in a more authentic, less aggressive way, build a relationship with your constituency that is based on openness and trust — all of this without you even having to lift a finger (except to pay them).
Their process will usually include investigating and analyzing social networks to identify niche groups that would respond to your product; setting goals for your campaign; monitoring community activity to find where your niche group naturally gathers; developing and releasing content; hosting contests and giveaways; building relationships with and talking to target market to get feedback and establish rapport; and finally researching data collected during the campaign to advise future direction and change things that didn’t work.
It sounds like a lot because it is a lot. If your online presence isn’t what it should be and you don’t have the time to devote to improving it, consider hiring a social media marketing service, such as Iron Monk, to help you manage your juggling act.